Blog, Blogging and Blogger - The Hottest Trend in the 21st CenturyThe Buzz word in the internet industry today is the word "Blogging". If you have not heard of it, read on to find out the hottest trend that is happening across right now in the 21st century. The word "Blog" could be the next craze that is sweeping across the world ever since the Internet took the world by the storm...[Read more]
Blogging for Fun and Profit
When it comes to making money, what can possibly beat a job you like? Nothing, that's what.
And when it comes to writing about your online business, what could be more fun than blogging?
Create A Loyal Readership
One of the main differences between a blog and a static website is the way people are able to interact with your content.
Powerful Marketing and Branding Tips Geared to Drive In More Traffic and Revenue
1. Marketing 101: Develop a powerful and compelling core message. "Say something, say it well, say it often." Why should customers buy from you? Why should they even take a second glance? You need to build a powerful message that gets key points across without clutter ? because clutter is what leads to abandonment.
Although this is the essence of a successful branding and marketing campaign, you'd be surprised how many companies fail to grasp this concept.
" People don't buy services or products, they buy the benefits of those services or products. In all your communications, make sure your message translates into specific benefits.
This should be abundantly clear to all four major personality groups (Amiables, Drivers, Expressives, and Analyticals). When you invite customers to go somewhere to learn how to interact with your site and find out more about your company, you can greatly increase your potential for conversions.
Develop imagery that enhances your message and intrigues your target audience. The images on your site should enhance your message by being visually stimulating. Sometimes this may only be an aesthetic; other times it may involve "timelining" imagery and content together to use space more effectively and get across a message in a more distinctive fashion.
Make sure these advantages are customer-centric, not business-centric.
Build value ? not boredom. I leave this one to Napoleon Hill: "It is as useless to try to sell a man something until you have first made him want to listen as it would be to command the earth to stop rotating" (Think and Grow Rich
Visit marketing and brand development companies for details on building a sales-generating brand.
Online text is not linear like a book; it's interactive to follow users' nonlinear demands.
Re-evaluate and adjust. No plan is perfect, and any plan should be constantly adjusted to maximize its effectiveness. It is critical to continually audit your branding plan and all your marketing media.
Adjust your blueprint ? to adapt to the market, trends, technologies, customer demands, etc. Review quarterly. Every successful brand in the world is optimized regularly. Branding is an ongoing effort, not a one-time occurrence.
Use online forms and phone logs to track responses from prospects. Capturing information via legitimate means allows you to re-market to this customer base and to see which forms, programs, tools, and salespeople are getting the best results.
We like e-mail campaigns and direct mail for this. Give us a call to discuss how to make these work for you: 703-968-6767.
Up-selling! Your existing customer base is your best source of more business. Develop a formidable plan to make sure your customers know what services you provide and that you keep your core and other related messages in front of your customers as often as possible. (It may take up to 10 forms of contact for a customer to identify with your brand) Remember, sell the benefits?not the service!
By creating various packages or free tools for prospects to interact with, you can stimulate interest that may have waned otherwise. (We offered a free "ImageCheck" a few years ago that reviewed a Web site's brand impact; it was very popular and led to lots of new business.)
There is no secret solution to marketing; it's all about creating a total user experience across all platforms that projects your brand.
Calls to action are perhaps the most important aspect of marketing and advertising. After all, what good is any message or image if it doesn't initiate an action that leads to a conversion? When developing a call to action, remember the four personality types and make use of available technologies to make compelling, interactive offers. You should have a unique call to action for each type of person who represents your customer base.
For example ? Visit branding marketing and advertising agencies to learn more about successful branding and to request a free evaluation of the effectiveness of your home pages.
Scott C. Margenau is president of ImageWorks Studio, an award-winning marketing, branding and advertisng firm specializing in online and off-line media. Visit http://www.imageworksstudio.com/ for more info.
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